Generating a Brand Logo for a Nano Enterprise by Udhyam Learning Foundation
About the Solution
This solution by Udhyam Learning Foundation addresses the challenge of market invisibility faced by nano enterprises in rural and peri-urban areas. Many such businesses—like local food processors, tailors, artisans, and home-based manufacturers—sell products loosely without any packaging or identity, limiting their reach and recall among customers.
The SOP provides a simple, step-by-step process to create low-cost branding solutions such as logos, product names, slogans, and packaging designs. By using free online tools, printable sticker sheets, and readily available materials, nano enterprises can transform their products into branded offerings with better visibility in local shops and haats. This approach enhances customer trust, expands market access, and increases sales.
Udhyam Learning Foundation works to empower nano entrepreneurs across India. By providing capacity building, digital tools, and market-oriented solutions, Udhyam Vyapaar helps small businesses improve their visibility, increase income, and scale sustainably. Its programs focus on simplifying complex business processes into practical, affordable solutions that can be easily adopted by entrepreneurs in rural and peri-urban contexts.
They can be reached via:
Mail: contact@udhyam.org
Training
Category – Capacity Building & Training, Demonstration, Procurement
Sub-Category – Creating a Brand Logo
Duration – N/A
Group Size – N/A
Willingness to travel – No
Languages Supported – N/A
Certification – N/A
Assessment – N/A
Mode – N/A
Institution / Trainer – Udhyam Learning Foundation
Schedule – N/A
Short Description –
Audience: Nano Enterprises
Objectives:
- To equip nano entrepreneurs with simple tools to design logos, product names, and slogans.
- To demonstrate cost-effective methods for creating branded packaging using local materials.
- To improve customer recall and trust by giving rural enterprises a clear product identity.
- To enable nano businesses to expand beyond local haats into kirana stores and nearby urban markets.